On July 22, 2026, Tabcorp paid a $2.7 million penalty to the Australian Communications and Media Authority (ACMA) for violating spam and marketing regulations. The enforcement action addresses unauthorized communications with customers across the operator’s network.
Regulatory Findings
The regulator identified specific compliance failures during its review. Tabcorp made 351 calls to numbers listed on the Do Not Call Register without customer consent. Additionally, the operator conducted 82 calls outside of permitted hours and nearly 4,000 calls where staff failed to identify themselves or state the purpose of the contact.
ACMA member Samantha Yorke emphasized that consumers make a clear choice when they unsubscribe or register for call restrictions. The authority highlighted the need to respect these decisions due to the financial and psychological risks associated with gambling marketing. The scale of the breaches indicates significant weaknesses in the company’s internal compliance systems.
The final penalty amount took into account several mitigating factors. The ACMA noted that Tabcorp self-reported the conduct, which was restricted to a 16-day period. The violations involved customers who had withdrawn consent for a specific marketing channel but had not opted out of all communications.
This financial penalty follows a $4 million fine issued to Tabcorp in 2025 for similar regulatory failings. In February 2026, the ACMA also fined the operator $158,400 for accepting online in-play sports bets. These actions contribute to over $12 million in penalties paid by gambling companies to the regulator in the past 18 months.